storytelling in the digital space
Storytelling - Direct Mail Campaign
Using a client success story to engage donors via a direct mail campaign. (I created the content only.)
Storytelling - InterActofWake.org
Updating and maintaining the crisis resources, as well as providing education to potential donors about InterAct's services.
Storytelling - Social Media Toolkits for Others
I provided several social media toolkits to assist the Board, as well as the InterAct staff to share within their social media platforms. This toolkit included information related to InterAct, its services, specific messaging related to the campaign it was intended for, and examples of posts to share - visuals and copy.
Storytelling - Education, Awareness
This Instagram grid screenshot is a representation of the varied pieces of content that demonstrate my abilities to create visuals, copy, and consistent branding that must reach various target audiences. These audiences include donors, clients, employment seekers, community partners, and more.
Storytelling - The Interview
This is an example of providing context to what fundraising provided for Barbells for Boobs - support. Here I had written a blog post and then created a corresponding social media post highlighting the accomplishments of an athlete. I interviewed the athlete and used a photo provided by an in-house photographer.
Storytelling - Diversity and Values
This post was intended to share the story of Viget's community and business culture, along with the diversity of its employees. Viget prides itself on its values and code of ethics.
Storytelling - Sometimes a photo says it all.
This image captured the unity of people from many different organizations all coming together to support one another. They were all working towards the same goal - health and ensuring everyone has access to it.
Ghostwriting
Knowing how to share someone else's internal thoughts and ideas via an external opportunity is challenging. Being the voice for someone else should not be taken lightly. It is an important perspective, knowing the credit goes to someone else, but because of my words and messaging, that someone and that brand flourish.
The Work
Being the voice behind the organization is an important role. Being able to demonstrate the exceptional work of others is one aspect of marketing that weighs heavy within the role's responsibilities.
The Brand
How to share the stories of people who have gone through hell and back and who have overcome obstacles outside of their control is unlike a "normal" company message. Taking the good out of the bad to support how an organization thrives is important.
Sometimes you just need words.
Exemplifying the purpose behind the work using a direct quote from a program participant allowed the messaging to be clear and emotional.
Knowledge and Education
Promoting a product is also about educating the public and providing value for what they are purchasing or supporting. Additionally, showing the faces behind the mission allows for connection and relatability.