storytelling in the digital space-interact
Storytelling - Fundraising Campaign Landing Page
For each campaign, I created a unique landing page to share information about InterAct, as well as the donation options.
Storytelling - Direct Mail Campaign
Using a client success story to engage donors via a direct mail campaign. (I created the content only.)
Storytelling - Social Media Toolkits for Others
I provided several social media toolkits to assist the Board, as well as the InterAct staff to share within their social media platforms. This toolkit included information related to InterAct, its services, specific messaging related to the campaign it was intended for, and examples of posts to share - visuals and copy.
Storytelling - Monthly Newsletter
Reaching over 7,000 subscribers monthly, the InterAct newsletter was resurrected with my arrival to InterAct in October 2023. Each newsletter features a letter from the Executive Director (written by me), partner features, supporter mentions, information about the community, and InterAct's services. If applicable, there is donation information specific to the campaign in progress.
Storytelling - Community Emails
In addition to the newsletter, emails are sent as needed and for the most part, relate to a campaign. A good example is #GivingTuesday, held each fall, the Tuesday after Thanksgiving.
Storytelling - Education, Awareness
This Instagram grid screenshot is a representation of the varied pieces of content that demonstrate my abilities to create visuals, copy, and consistent branding that must reach various target audiences. These audiences include donors, clients, employment seekers, community partners, and more.
Storytelling - Springing Hope, A Postcard Campaign
2024 Fundraising campaign using a direct mail postcard.
storytelling in the digital space - barbells for boobs
Storytelling - The Interview
This is an example of providing context to what fundraising provided for Barbells for Boobs - support. Here I had written a blog post and then created a corresponding social media post highlighting the accomplishments of an athlete. I interviewed the athlete and used a photo provided by an in-house photographer.
Storytelling - Sometimes a photo says it all.
This image captured the unity of people from many different organizations all coming together to support one another. They were all working towards the same goal - health and ensuring everyone has access to it.
Ghostwriting
Knowing how to share someone else's internal thoughts and ideas via an external opportunity is challenging. Being the voice for someone else should not be taken lightly. It is an important perspective, knowing the credit goes to someone else, but because of my words and messaging, that someone and that brand flourish.
The Brand
How to share the stories of people who have gone through hell and back and who have overcome obstacles outside of their control is unlike a "normal" company message. Taking the good out of the bad to support how an organization thrives is important.
Sometimes you just need words.
Exemplifying the purpose behind the work using a direct quote from a program participant allowed the messaging to be clear and emotional.
Knowledge and Education
Promoting a product is also about educating the public and providing value for what they are purchasing or supporting. Additionally, showing the faces behind the mission allows for connection and relatability.
storytelling in the digital space - Kidznotes
Storytelling - Website Homepage
Showcasing the impact of donations on the future leaders of tomorrow.
Storytelling - Direct Mailer
Create a spring fundraising campaign to reach approximately 3,000 potential donors. Manually created the template within Canva.
Storytelling - Education, Awareness
This Instagram grid screenshot is a representation of the varied pieces of content that demonstrate my abilities to create visuals, copy, and consistent branding that must reach various target audiences. These audiences include donors, clients, employment seekers, community partners, and more. These all celebrate the power of music within the community and at Kidznotes.
Storytelling - The Monthly Newsletter
Six newsletters were created, one for each month. The focus was the share content related to supporting the students, sharing educational and awareness aspects of the program, and a letter from the Executive Director, which was written by me, and approved by the ED.
Storytelling - Pitch Perfect Gala Honoring Ben Folds
A direct mailer post card was created to encourage the community to purchase tickets for the gala, donate to Kidznotes, or bid on auctioned items.
Storytelling - Pitch Perfect Gala Honoring Ben Folds
Dedicated event landing page for the Pitch Perfect Evening Gala hosted by Kidznotes, honoring Ben Folds.